Press
Help! TV
First Aired May 07, 2008
Jenny Adams interviews Tyler and Joel of Fat Crow Design during a special all furniture show.
Western Living
April 2008
Katie Nanton
The Wild Ones
What happens when you cross a moose and a crow?
Five Edmonton designers want to find out. “An homage to Canadiana” is how designer Tyler Vreeling, owner of Edmonton’s Fat Crow Design firm, describes its White Moose furniture and home accessories label.
Autumn Rug and Doormat featured on designspotter.com
Calgary Herald
Friday, February 22, 2008
Mairi Maclean
Canadian, eh? - Saucy new project by U of A design grads turns head
With an assortment ranging from tables, chairs and footstools to fruit bowls, coasters and even a large-scale metal cutout of a moose, White Moose is the brainchild and inaugural project of Fat Crow, a new, multifaceted design firm.
Tyler Vreeling, principal designer of the firm, says the idea was to create a furniture brand identity that was strong, immediately recognizable and a little bit quirky.
Edmonton Journal
January 10, 2008
M. MacLean
EDMONTON - Fresh, fun, Canadian.
And turning heads.
A saucy new home decor lined called White Moose, from a group of wildly energetic young Edmonton designers, has been winning fans -- and honours -- since making its debut seven months ago.
Canadian Interiors
November/December 2007
pg. 30
Present Perfect – Animal Magnetism
Up and coming on the Alberta design scene, the Fat Crow Design team is one to watch for. The young design collective recently launched a new super-cool, super-Canadian collection called White Moose Brand. The line includes 12 furniture and accessory pieces, ranging from big-ticket items, like occasional chairs and seating sets; to small, like the Fauna magnetic coasters (shown), printed with pixely animal silhouettes. All the pieces in White Moose Brand’s awesomely photographed catalogue are now in production and available through the company’s website...
Canadian House and Home
December 2007
pg. 219
Walk on Woods
Ideal for a country home, the rugged, non-slip Autumn doormat is precision cut to resemble a collection of leaves from the Canadian wilderness. 31” X 47”. (Also available as an area rug.) Through White Moose, (780) 974.8952 or www.whitemoosebrand.ca
CityLine
Aired October 29, 2007
CityLine visits the Vancouver Design Show and Around the House stylist Janette Ewen brings us the best in Canadiana.
The Banner Post
October 31, 2007
J. McQuarrie-Salter
What comes to mind when you hear the words ‘industrial design’? A line of cars being assembled in a factory? Someone drawing pictures in the sand with a metal stick? Have a chat with Tyler Vreeling and those words open doors to a fascinating career of creating products and services that optimize function, social and cultural values, environmental concerns, human factors and even the unique attributes of the user. (Perhaps you’re looking at your couch a little differently now?)< p/>
Shows
World Market Center Las Vegas
Design and Living International
31 July – 4 August 2007
Vancouver Home & Interior Design Show
The Centre Gallery
11 – 14 October 2007
Awards
Emerald Awards 2008
White Moose was asked to provide the stage furniture for the Awards Ceremony held at the Citadel Theatre in Edmonton. These awards are presented to businesses, individuals, groups and governments for implementing environmentally sustainable practices.
Design Exchange Awards 2007 Visual Communications - Content Development and Editorial
Bronze
White Moose Catalogue
Joel Harding VCD
Fat Crow Design
